via insight

"In today's complex and fast moving world, what we need more than foresight or hindsight is insight."

BrandView Communications is a consultancy founded by Laura McGowan Fry.  Laura is a customer insights professional who specializes in digital strategy, ux testing, and market research.

BrandView Communications is a customer insights consultancy specializing in brand development, digital strategy/site development, market research, usability testing, and corporate training & development.

If one is master of one thing and understands one thing well, one has at the same time, insight into and understanding of many things.
— Vincent vanGogh

via insights

We wholeheartedly believe that a strong grasp of customer insights is the foundation for crafting strong, targeted messages that meet the unique wants/needs of audiences large and small.

Insights gathering is a real passion of our founder's. Blogging is a way for her to share her "aha" moments with our network, at large.


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Each of our team members  has over twenty years of experience in the field of  integrated marketing communications. 

We consciously blend the lines between our academic pursuits, our commitment to the arts, and our work with North America's largest and most well known brands.

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We work with multinational brands; as well as, brands as intimate as individual artists looking to market themselves and their artistic pursuits.

We believe strongly in giving back and sharing our talents with local businesses, Michigan based charities and our nation's fellow caregivers. 


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